LIGHT SWITCH DIGITAL
Foster The People
Music
Artist content
Client
Foster The People
Role
Social Media Manager
Platforms
Weibo, Facebook, Instagram
Year
2017
Managing social media for a band that's on tour a day ahead of you (Australia & Asia) has its challenges. Curating photos, copywriting captions, and expanding their social presence in new territories while getting sign offs from lead singer Mark Foster prior to the next tour stop was a labor of love but incredibly fun.
The Work
The captions and curation were the work. Every image below shipped with copy written to sound like the band.
@FOSTERTHEPEOPLE
"Marty McFly plays at the Enchantment Under the Sea (1955)."
@FOSTERTHEPEOPLE
"Caught a fly but the show goes on..."
@FOSTERTHEPEOPLE
"We'll take a little of everything please."
@FOSTERTHEPEOPLE
"Straight Shilin."
@FOSTERTHEPEOPLE
"Isom's chiropractor is going to be really upset when he sees this picture."
@FOSTERTHEPEOPLE
"For my next trick I will take a smoke break and become invisible."
@FOSTERTHEPEOPLE
"When the roller coaster drops."
@FOSTERTHEPEOPLE
"A country club's worst nightmare."
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